Feasibility Study of Hotel in Melbourne CBD Essay

Feasibility Study of Hotel in Melbourne CBD - Essay ExampleThe set up planning and implementation is to be done keeping in view large vision incumbency of at least next five years. Based on the information collected from primary and secondary research on the location of place, market and demand analysis, facilities and benefits provided by the competitors, and the target customers it is highly recommended to start up the hotel with the following features 75 room, full renovation hotel50 75 standard guest units inclusive of 4 suites close to 1,200 square feet of divisible banquet spaceA full service restaurant religious service three meals24 hour room service24 hour concierge24 hour responseLaun ironic and dry cleaning facilitiesCurrency exchangeMedical servicesLimousine rent baby sitting serviceQuantum Fitness and Health center The Quantum Fitness houses heated indoor pool, comfortable relaxation area, dry sauna, travel bath, spacious Roman bath, a digital gym and weight r oom, solarium, heath bar, beauty living-room and haircloth dressing salon.Business Facilities These are utmost important and plays a pivotal role on attracting a mass of customers at an instance. The pedigree facilities should embarrass one main conference hall sit down cytosine 150 people, 5 conference halls with the capacity ranging from 20 55 people. Besides, providing all the necessary equipments manage projectors, microphones, screens, lucre access, fax connection, photocopying facilities and many more.... 50 - 75 standard guest units inclusive of 4 suitesApproximately 1,200 square feet of divisible banquet spaceA full service restaurant serving three meals24 hour room service24 hour concierge24 hour reception wash and dry cleaning facilitiesCurrency exchangeMedical servicesLimousine rentBabysitting serviceQuantum Fitness and Health center The Quantum Fitness houses heated indoor pool, comfortable relaxation area, dry sauna, steam bath, spacious Roman bath, a digital gym and weight room, solarium, heath bar, beauty parlor and hair dressing salon.Business Facilities These are utmost important and plays a pivotal role on attracting a mass of customers at an instance. The business facilities should include one main conference hall seating 100 - 150 people, 5 conference halls with the capacity ranging from 20 - 55 people. Besides, providing all the necessary equipments like projectors, microphones, screens, internet access, fax connection, photocopying facilities, printing and laminating facilities and many more. The primary segments generating hotel demand in the character market area include commercial individual (corporate), tour and travel, and meeting. The proposed hotel should be well positioned to capture its fair share of the leisure, corporate and group markets. Due to the proposed market orientation of the full - service hotel, it is likely to compete to some degree, for corporate business currently accommodated by default in some of the existing hotels located outside of the immediate subject market area. The process involved in performing the market study for establishing a hotel can be categorized